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About the artwork Watermelon Sensimilla

Coming from a graphic design background, I was trained to create through a briefing and with a practical objective. There is a target audience, a product to be announced, a call to action.

Art (for me) is different. The creative process is free, the goals are subjective. There is no client (or at least it shouldn't be) and the artist creates to do his/her catharsis, make a statement, or just spontaneously put an idea on paper (or canvas, or clay, or stage, or word processor, etc.). And then proudly admires and shows the newborn, like that scene on The Lion King (we must admit that we are vain and that applause is always fuel for keep going). So no client but yes an audience.

For me, the watermelon artwork, marked the tipping point, the transition between designing for others and finally finding a satisfactory path in the art for myself. Even knowing that there is still a lot to improve.

About the artist Andre Brik

Andre Brik was born in Curitiba, Brazil in 1972. Architect, illustrator, and art director, he also studied typography and graphic design at the School of Visual Arts and at Parsons School of Design in New York.

In his works, you can find some of the 1920’s Plakatstil graphic style and polish posters with their clean lines and flat contrasting background colors, their visual puns and wit, and subtle irony. There is also nonsense, humor, counterculture, dada, surrealism, and punk rock. The ideas are born from the observation of the elements of everyday objects. Then the artist begins a long process of sketching to deconstruct and recombine shapes, colors, and meanings. Finally, a careful selection of outcoming ideas is chosen to be digitally developed, painted, and finished as a graphic art illustration.